When working with basic data in FEED, it is important to evaluate what product information, media and documents that is needed in feed.
Where does the data originate, where should it be maintained, and which channels should it be distributed to.
It is especially important to avoid duplicating data in FEED. It may be necessary to export product data to different channels that require the same data but refer to them differently or in different formats/units.
In such cases, it is recommended that in FEED you have only one data field for these values in your preferred format/unit. If it needs to be exported to websites and industry data with different names/units, this conversion should be done in the export process or integration process, not by duplicating the field.
